Orzeł Strategia Biznesowa
Negotiations

How to talk to a corporation so they don't eat you alive?

By Agata Nowak, Export Specialist·December 28, 2024·8 min read

Many small business owners dream of a contract with a giant but fear being crushed by bureaucracy and payment deadlines. At Orzeł Business Strategy, we have already helped 43 local producers get onto the shelves of large chains without losing liquidity. Find out how to talk to a buyer so that your invoice doesn't get stuck at the bottom of a drawer.

The payment deadline is not a request

Most large companies automatically impose payment deadlines of 60 or 90 days. For a small company that has 8 employees and must pay social security and salaries every month, this is often a death sentence. We see it in black and white in the stories of our clients – one of them waited for 184,200 PLN for nearly 4 months because the system in the corporation 'didn't pass' the invoice due to a minor error in the description. This is not malice, it's simply a heartless machine that doesn't take your budget into account.

To survive, you must introduce the principle of a discount. Offering a 2.4% discount in exchange for a transfer within 7 days often works on the giant's accounting department like a magnet. They need to show savings, and you need cash for the goods. Last year, we helped a company near Grójec negotiate exactly such terms with a German supermarket chain. Costs fell by a specific amount because the owner did not have to take out a working capital loan to survive the dead period of waiting for the transfer.

If a corporation says that 60 days is their standard and it can't be changed, they are lying. Everything can be changed if your offer is key to them. We check facts, not promises – if the buyer sees that you are delivering goods that no one else has at hand, suddenly the procedures become more flexible. Do not be afraid to say that your business model does not allow for crediting their activities. These are simple rules that give better results in the long run.

If their payment deadline kills your liquidity, it's not a contract, it's a free loan for the wealthy.

Contractual penalties: how not to sign your own sentence

Standard contracts prepared by corporate lawyers are peppered with penalties for every minute of delay. One of our clients, a producer of office furniture, had a provision in the first version of the contract for a penalty of 3,500 PLN for each day of delay in the delivery of one batch of goods. With a contract worth 42,000 PLN, a week's slip would mean working for free. This is a trap that many ambitious entrepreneurs fall into because they believe that 'it will somehow work out' and after all, they always deliver on time.

The rule is simple: limit the total amount of penalties to a maximum of 7% of the order value. Never agree to liability for the corporation's lost profits. (By the way, most buyers drop these entries if you propose a sensible substitute, e.g., a priority delivery guarantee in case of failure). Negotiating a 'force majeure' clause and a 48-hour tolerance window saved a company from Radom from a penalty of 12,700 PLN when their main raw material supplier had a production line failure.

Remember that the contract is to protect you, not just give you work. At Orzeł Business Strategy, we always advise that before signing anything, check if the penalties are mutual. If you pay for being late, they should pay for late pickup of goods or a lack of a ramp for your driver. When the corporation sees that you know your rights and count every penny, they start treating you like a partner, and not like a subcontractor to be used.

Limit the total amount of penalties to 7% of the order value – otherwise you risk bankruptcy due to one traffic jam on the highway.
Contractual penalties: how not to sign your own sentence

Why the buyer is not your enemy?

The person on the other side of the desk has their annual goals and bonuses dependent on how much they manage to lower the purchase price. But a buyer is afraid of one thing more than a high price: they are afraid that the goods will be missing from the shelf. If you prove to them that your logistics works like clockwork, the price moves to the background. In March 2024, we helped a food company show their punctuality reports – they had 96% of deliveries on time. The buyer turned a blind eye to a price higher by 4.1% because he knew that he wouldn't have to blush before his boss because of empty racks.

Instead of fighting only with price, offer stability. Corporations love procedures, so give them what they want. Prepare a simple list of your processes, show who at your place is responsible for quality control and how quickly you react to complaints. Our team established with one of the clients that the time for replying to an email from a buyer cannot exceed 3.2 business hours. This small detail made a small printing house near Warsaw win a contract with a drugstore chain, even though their offer was 3,200 PLN more expensive than the competition.

Without unnecessary talk: a corporation is looking for holy peace. If you are a supplier who does not generate problems, the buyer himself will fight on your behalf so that you stay in the system for another year. Treat every conversation like an opportunity to show that your company is a solid foundation, and not just the cheapest option on the market. Stability is more valuable in today's business than a one-time discount.

Certificates and bureaucracy are entrance tickets

You can have the best product in the world, but if your documentation is failing, no one in the corporation will even look at the offer. ERP-type systems used by giants require specific numbers, certificates and attestations. Often one missing piece of paper is enough for the offer to be rejected by an automaton. At Orzeł Business Strategy, we help organize this bureaucratic hell. In the last quarter, we unblocked the process for 12 companies that could not go through the supplier registration stage just because their ISO certificates were incorrectly scanned or did not have translations.

Do not treat paperwork as a waste of time. It is an investment. If you prepare a decent set of documents once, you can use it in negotiations with any player on the foreign market. We focus on facts: having an environmental certificate shortened the verification process at one of our clients from 8 weeks to just 14 days. This is a specific saving of your and your team's time. Order in papers is a signal for the corporation that you are a professional and your company is organized from the inside.

Check exactly what requirements a given partner has. Sometimes you don't need a certificate for 40,000 PLN, a statement signed by the board or an external audit performed by a smaller company is enough. We help find these shortcuts that are legal and save your money. Simple rules, better results – instead of fighting the system, learn to operate it for your own benefit.

Paperwork is not a waste of time, it's your entrance ticket to the world of big money.
Certificates and bureaucracy are entrance tickets

Summary and next step

Conversations with a corporation require patience and a thick wallet, but with the right preparation they can be a springboard for your business. Do not enter the game without checking your financial liquidity and without reading the fine print in contracts. If you feel that the chaos in the office is making it difficult for you to start on big orders, it's time for tidying up. We at Orzeł Business Strategy don't promise miracles, we simply fix processes that block your growth.

Before you sign another contract, sit down with us for a 20-minute consultation. We will review your assumptions and tell you honestly if your company is ready for such a challenge. We don't want you to become one of those companies that 'worked themselves to death' because of a contract that was too large. We focus on safe development that will allow you to sleep soundly while your products travel to warehouses throughout Europe. Contact us later this week to book a date.